The author says that "writing for the mass media is one of the most important jobs in our society."

In my opinion writing for the mass media is definitely a very important job in our society. Not a day goes by that we as a community are not influenced in some way by media, weather it is an advertisement or news. The America society is a society of consumers, and they are always interested in the newest and best products to outdo other consumers. We are exposed to well over 8,000 adds a day in magazines, on the internet, on TV, we even see them on cars. The people responsible for these advertisements spend so much time and money developing them in such a way that it reaches their target market quickly and effectively. Advertisers are just one of the many people responsible for the new age media frenzy.

In recent years blogging, and personal websites have become extremely popular. People enjoy the fact that it is not just the major corporations that have control over what we see, read, and hear about. More and more useful information are on these sites that are getting millions of hits a day. The media through globalization has become an endless library for floating information that is constantly at our fingertips. Because of this not only can we see what is happening in our country almost minutes after it happens, but we can also see what is happening around the world just as fast. The amount of information and technology that we have now makes it very easy for our culture to be influenced. For this reason writers for the media are faced with extreme pressure to properly convey their message.