As we already know, Microsoft has been dominating the corporate market for years. Now, Steve Job wants to take the iPhone to another level. He wants it to compete with the BlackBerry, the device that has dominated the wireless e-mail market for years in the corporate world.
I believe that they are going to have a really hard time introducing the iPhone to the corporate market because since the beginning, Apple has aimed its products to consumers. First they would have to develop more software for the phone in order to make it work smoothly as the popular BlackBerry does. Then they would have to find a way to make the keyboard in the iPhone more comfortable to write e-mails. People find it sometimes uncomfortable and slow since most of the time you can only use one finger since it’s keyboard is based on a touch screen.
They even face a bigger challenge, which is that Apple needs to gain more corporate buyers. Corporations has not been very interested in the Apple products, so it is going to be very hard to make them change their mind. Also Apple might have to be a little more open with other partners in which they have not been in the past.
I believe that Apple definitely can do it because their technology has advanced incredibly. If it does, then most likely it will create an intense rivalry with the BlackBerry. But Apple has to remember that it is not going to be an easy task.
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3 comments:
I agree with this post completely. Apple is definitely going to have a hard time getting corporations to buy the Iphone over the Blackberry. I know that in my office the Blackberry is the most important thing all of the employees own, and for some the Blackberry is given to executives from the company because of necessity. The Iphone has not even been mentioned in this. This was a very interesting post to read. Good Job!
So far, it seems to me that the iPhone is nothing but a commodity. I wouldn't mind having one, but it's definitely not a necessity for people in the business world.
I dont thnik Iphone are a necessity for the bussiness world, they have become a fashion trend. People are nowdays are more comfortable with blacberry than Iphones, every bussiness man owns a blackberry. I feel like Iphones are to delicate for bussiness man but they might become more popular in the future.
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